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Yes—this started as a one-time favour.
Strategic Business Management Services ("SBMS") was built on a simple premise: growth requires structure.
We focus on three core levers—growth, partnerships, and funding—to help organizations move from idea to execution with clarity.
In 2022, I was asked to support a single grant application. What began as a one-off project quickly expanded into ongoing strategic work—helping organizations not just secure funding, but build the systems, partnerships, and plans behind it.
A consistent pattern emerged: strong ideas, but no clear path to execution.
That’s where I focus my work.
I work with retail, beverage alcohol, and purpose-driven organizations to turn ambitious ideas into structured, executable growth.
BACKGROUND
My foundation is in retail operations, sales leadership, and national business strategy.
Over a decade, I’ve operated in complex, high-accountability environments where results—not just ideas—matter.
That experience shapes how I approach every engagement: structured, commercially grounded, and execution-focused.
Most organizations don’t lack opportunity—they lack structure.
What I bring:
Clarity in complex environments
Structure for high-potential ideas
Execution discipline from strategy through delivery
The result: work that is not only well-positioned—but actually implemented.
WHAT I DO NOW
Today, I work as a strategic partner to organizations navigating growth, complexity, and change.
I help clients:
Identify and prioritize growth opportunities
Build and execute partnerships
Develop structured revenue and funding pipelines
Translate ideas into clear, actionable plans
This work sits at the intersection of growth, partnerships, and funding—often where commercial and purpose-driven priorities overlap.
I work with organizations that are serious about growth—and ready to execute on it.
REASONS TO BELIEVE
EXPERIENCE
With over a decade of experience across retail operations, key account management, and national business strategy, I bring a structured, results-driven lens to every engagement.
In my corporate career, I have:
Managed multi-million dollar portfolios
Led lease negotiations and market expansion strategies
Directed cross-functional initiatives across finance, legal, operations, and marketing
Delivered revenue growth and operational efficiencies at scale
Today, I apply that same discipline across three core areas:
Strategy & Growth
Partnerships & Business Development
Funding & Capital
CREDENTIALS
Education & Certifications:
Business Administration & Management — McMaster University
Wine & Spirits Education Trust (WSET Level 3 Certification)
Recognition & Leadership:
Multiple leadership awards
Finalist for a national excellence award
Selection into a women’s leadership development program
Additional Experience:
Diversity, Inclusion & Belonging committees
Development of education programs to drive engagement and retention
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